"Eating Our Little Pink Hats" . . . ESPNW and the "Gender Thing"

The new launch of ESPNW is creating quite a buzz. On December 10, the infamous Onion spoofed the site. You can see it on the link belwo:

http://www.onionsportsnetwork.com/articles/features-of-the-new-espnwcom,18642/

Then, on December 17, ESPNW broadcasted this witty retort (see below):

http://espn.go.com/espnw/blog/_/post/5930002/onion-missed-best-part

Things are heating up in the sport-gender debate, it seems, and the predominantly female team behind the ESPNW project seem amply aware of the kinds of cautionary criticism and cultural critique no doubt to come their way in recent months as ESPNW works out whether or not its allegiance is really towards a radical reframing of sport, and female sport in particular, for female audience fan-bases, or just another marketized niche media for female fanship consumption.